Financial Mail Financial Mail
COVER STORY
Franchising can give those with entrepreneurial flair a start, writes Stafford Thomas.
EDITOR'S NOTE Quote
So Nazir Alli, the man who came to personify all that was wrong with the tolls and much more, has finally fallen on his sword.
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WHY ADVERTISE WITH WWW.FM.CO.ZA
Financial Mail provides the most comprehensive coverage of investment, business, financial, political and social trends within the business sector. Financial Mail offer advertisers both print and digital opportunities:
For Digital Advertising
Who we speak to:
  • Gender: Male 71% Female 29%
  • Age: Evenly distributed between 25-59 with, 57% falling into the 25-44 segment
  • Education: 76.1% have a Diploma/Degree while 40% have a post grad degree
  • 37.8% have a total annual household income (before tax) of more than R400 000
  • Occupation: 25% hold Executive/Managerial positions
For more sales information please contact Habarimedia:
Telephone enquiries: +27 21 487 9100
Advertising Sales enquiries: adsales@habarigroup.com
Campaign Management enquiries: traffic@habarigroup.com
Pricing for standard ads Rich Media* Interruptive Rich Media**
Financial Mail Ad Placement Creative Size Max File Size CPM CPM CRM Rate
Top Banner 728*90 40KB R450 R550 R650
Ad Box 300*250 40KB R450 R550 R650
Content Box 180*150 40KB R450 R550 R650
Jumbo MPU 300*600 40KB R550 R650 R750
ROS Sponsored Link 32*22 35 characters incl spaces R10 000 Flat Rate N/A N/A
Rich media:
41KB - 100KB (incl video & streaming video)

**Interruptive Rich Media:
41KB - 100KB (pop-under, pop-ups, floating banners, expanding banners, fixed banners with floating)
For Print Advertising
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BDFM Group
BDFM Publishers (Pty) Ltd, publisher of Financial Mail and Business Day, is owned by Avusa Limited and Pearson PLC. BDFM falls under Avusa’s BBBEE scorecard, as does African Business Channel, which broadcasts Summit TV, Home Channel and Ignition, a 100%-owned subsidiary of BDFM. Avusa, and with it BDFM and African Business Channel, are rated Level 3 contributors to empowerment on the broad-based generic scorecard set out by the Department of Trade and Industry, with procurement recognition of 137,5%. This scorecard is valid until December 5
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