Financial Mail Financial Mail
COVER STORY
SA dreams of being a winning nation even as it wallows in mediocrity. Claire Bisseker confronts the lies SA tells itself about the economy.
EDITOR'S NOTE Quote
It’s becoming difficult not to come to a conclusion that the ANC, or the faction led by Jacob Zuma, is bent on undoing the post-1994 social contract. It irritates them. It stands in the way of untrammelled power. They’re determined to unravel it.
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This was my third and last year on the AdFocus jury and my second as chairman. In 2010, we introduced external auditing of the jury process by Deloitte, which brought new levels of objectivity and integrity to the awards.
Jenni Newman
Women have trampled traditional barriers to become a major force in the industry. Should they be demanding more?
Nunu Ntshingila
Nunu Ntshingila has been CEO of Ogilvy SA since 2005 and is a member of the Ogilvy & Mather Worldwide board, where she is the only African representative among 30 members.
Jenny Glover
Who are the next generation of women who could transform the advertising industry?
Boniswa Pezisa
Boniswa Pezisa is chair of BBDO SA and the Loerie Awards, vice-chair of the Association for Communication & Advertising (ACA) and a committee member of the Advertising Standards Authority (ASA).
By throwing money at elite sports, sponsors may be hastening the collapse of others.
Steven Bryden
Frustrated agencies plead with regional businesses: give us a chance before you go to national networks.
James Barty
But don’t tell our winner that his agency is ‘safe’ or, worse, ‘establishment’
Leading agencies have successfully avoided the post-World Cup business hangover.
Adrian Hewlett
As the number of marketing channels available to brands continues to fragment, two dominant agency roles have begun to stand out: digital and below-the-line (BTL).
Fifty years on, this relationship continues to yield market-leading results.
Gordon Muller
Like the rest of his media generation, he worked hard and played hard but has left a legacy for those who follow.
All the great principles of good design will always be relevant, designers just have to adapt to the changing communication vehicles.
The public relations (PR) industry has undergone a transformation in terms of reputation and its business mandate.
Gavin Pienaar
Brand-building in a foreign country can be difficult, but an in-depth understanding of the local economy as well as the people who live there can lead to powerful brands that resonate with the market.
Odette Roper is CEO of the Association for Communication & Advertising (ACA), which represents over 100 agencies accounting for 95% of advertising spending.
New media category rules will provide a fairer picture of agencies’ performance.
Digital agencies are raising their game as clients demand practical innovation that boosts their profits and market presence.
While its competitors come to terms with the loss of significant accounts, our winner keeps ploughing on
Economic pressures are creating a double whammy for advertising schools and colleges. There are fewer industry jobs and more students are dropping out.
Virginia Hollis, MD of The MediaShop Sandton, and Fran Luckin, executive creative director of Ogilvy Johannesburg, tell David Furlonger that prejudice against women isn’t quite dead.
Gail Curtis, the group CEO of Saatchi & Saatchi SA, is on the board of Business Unity SA and the Association for Communication & Advertising.
Advertisements have become an integral part of our lives. And the more likeable they are, the more attention they get. So what is your favourite ad?
For some months, there were fears SA could become the subject of an updated version of the slogan: “Suppose they gave a World Cup and nobody came”.
More than ever, consumers are demanding information and consistency from the brands they buy and experience
This has been a momentous year for SA (aren’t they all?) and it’s interesting to observe how big events shape (and are shaped by) the advertising and media industry
This time last year AdFocus was welcoming the arrival of soccer’s world governing body Fifa, as a significant newcomer to the SA advertising scene
There were gray skies over Cape Town at the beginning of October for the Loeries Awards
The rankings are back. It may be a different format, but those who want to see overall winners and losers have had their way
It’s been a year of personal and corporate success from Grid and its staff
New-age gobbledygook is alienating potential users and holding back the digital wave.
A journalist making headlines for the right reasons.
Once known best as a safe pair of hands, this agency is adding creative bite to its reputation for brand and business success
Still only 24, our winner wants to transform the digital industry.
Nikki Cockcroft is head of online at Woolworths. She started her career at Acceleration Media before going on to be CEO of 365 Digital, then CEO of Primedia Online and finally of Prezence Digital.
Advertising as we know it is losing its effectiveness. And here in SA, we don’t know what to do about it.
Surely if I take your money and use it to negotiate a discount on your behalf, all the benefit should be going to you?
Where should advertisers be putting their money in 2012? Josh Dovey, MD of media agency OMD, has some suggestions.
Is Massmart setting a trend for its new US shareholder, Walmart?
Not everything went strictly according to plan during his seven years in charge. But when Andrew Human steps down as CEO of the Loerie Awards in February, his successor will inherit a festival that, by general consensus, works and matters.
Awards, apparently, are irrelevant. The only thing that truly matters is business success for the client .
Business is all about people, says MediaCom CEO Ian Manning.
Advertising is about reinforcing positive perceptions, changing negative ones.
Rapid changes in the marketing environment are forcing digital marketing agencies to reassess the scope of their expertise, says aquaonline MD Brent Shahim.
In its first six years, Exp SA has gone from a single office of three people to an organisation employing 114 in Johannesburg, Cape Town and Durban.
Client relationships and meaningful communication strategies, says Pete Case, are a “long- term journey”.
A remarkable run of new accounts has enabled Volcano Advertising to avoid the business “black hole” that faced many agencies after last year’s soccer World Cup in SA.
As Megapro Marketing marks its 25th anniversary, it is expanding beyond its established role as a premier sport sponsorship agency.
When Russian Bear vodka asked advertising agency Young & Rubicam SA (Y&R) this year to help it build new markets, it probably wasn’t expecting the idea that came back.
Size is a state of mind, says Ireland-Davenport MD Sue Napier.
On April 1 this year, 23000 people packed into Soweto’s Orlando stadium for an event that its producer believes could change the face of musical entertainment in SA - the Vodacom Unlimited Festival.
The fast -changing media landscape means media agencies need to develop fresh skills and understand new patterns of audience behaviour.
All-round skills bring all-round effectiveness
Ask anyone at Zanusi Brand Solutions how the company is faring after the global recession and you will probably get a look of surprise. This is because none of the employees felt it
With a database of 177500 subscriptions , the online business-to-business news and information portal has become an essential daily tool for many in the sector
“Evolution” will expand activities and raise agency’s profile
Under MD Paul Jackson, its core business is integrated marketing communications. This includes through-the-line communications, design, strategy, public relations and consumer insights research
Sports marketing company Megapro has exciting plans to capitalise on its dual strategy of diversification and securing long-term contracts
Strategy and relationships have proved a winning combination
  • VIDEO 1:
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